According to the Sunday Express:
When the Prince of Wales conceived his Campaign for Wool crusade five years, bringing together all sectors of the industry, farmers were being paid less for a fleece than it cost to shear. Today wool prices have tripled.
“The primary aim of the Campaign is to increase the demand for wool by explaining its many benefits to consumers. Because wool grows naturally, it has a natural cell structure, which allows it to adapt to its environment…
“…wool has these remarkable fire resistant and fire retardant qualities and as a natural chemical-free insulating material it is second to none.”
To read the entire article in the Sunday Express, please click here.
Nobility.org Editorial comment:—
It is the duty of the nobility and analogous traditional elites to selflessly dedicate themselves to the common good. This includes discerning what their region or country needs, what will help their area or nation, and then to add their full prestige and influence to the efforts being made to obtain it. We are happy to see Prince Charles doing this with Britain’s famous wool industry and hope his good example will be followed by many around the world.
